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Wed 23rd March 2022 - Fri 25th March 2022
Conference 2022
REGISTRATION IS NOW CLOSED.
We are proud to introduce the line up for our annual flagship event. We've got a fabulous selection of workshop speakers covering all areas of income generation, marketing and communications, plus more Plenary speakers than ever before!
Cost: £99 - £299 (depending on delegate numbers)
Region: National

CONFERENCE IS NOW COMPLETED

BUT you can watch back the recordings under Resources - Fundraiser Toolkit - just search for the session name or expand Campaign Type and select Conference to see all.

Take a look at the content of conference below and see the wide selection of workshops and plenaries.

PROGRAMME

Wednesday 23 March

Wednesday 23 March - 9.15 – 10.15 Welcome and Plenary

TITLE

Fundraiser Survival Guide

DESCRIPTION

It's tough out there (in case you hadn't noticed!). We've journeyed through an unthinkable two years and let's be honest, fundraising wasn't the easiest game in town even before COVID.


In this session Paul will unpack the tools that every hospice fundraiser needs to survive, grow and raise more in 2022.


Whether you're responsible for large teams or you're a sole fundraiser, have big or small income goals - we all need to be reminded of the foundations that can make us great fundraisers.  

FACILITATOR

Paul Courtney, Director of Fundraising at Children's Hospice South West

SUBJECT AREA

Wellbeing

AUDIENCE LEVEL

All

Wednesday 23 March - 10.45 – 11.45 Workshops session 1

WORKSHOP 1A

TITLE

What's Hot, What's Not - Donor Stewardship

DESCRIPTION

This session will be an opportunity for us to share our tried and tested methods for donor stewardship. What do you do to motivate your event participants? How do you move your raffle players into lottery players? How do you keep your in memory supporters linked to the hospice?

FACILITATOR

Hospice Income Generation Network Trustees

SUBJECT AREA

All income

AUDIENCE LEVEL

All

WORKSHOP 1B

TITLE

Growing Ecommerce to become a stable income stream

DESCRIPTION

Like all of us, the lockdowns of last year had a huge effect on our established  revenue streams; forcing us to reassess our retail operations and adopt new ways of selling. We have since grown our Ecommerce revenue stream by over 100% over the last 12 months. Making it a more reliable and stable source of charity income, with minimal overhead cost.

FACILITATOR

Sarah Schubert, Ecommerce Manager at Havens Hospices

SUBJECT AREA

Retail

AUDIENCE LEVEL

Beginner

WORKSHOP 1C

TITLE

The Realities of Running a Facebook Challenge

DESCRIPTION

Hear from 3 hospices about their experiences of running Facebook Challenges. Panel discussion to share learnings, poll the audience and share our experiences on the realities of this relatively new type of fundraising event in these areas

* Why Facebook Challenges?

* Setting up and running a challenge

* Suggested Dos & Don'ts

* The Numbers

* Our Combined experiences

FACILITATOR

Marie Foster, Innovation and Digital Fundraiser at St Ann’s Hospice, Julia Woodcock, Community & Events Stewardship Officer at Helen & Douglas House Hospice and Claire Redrup, Public Fundraising Senior Manager at Florence Nightingale Hospice Charity

SUBJECT AREA

Events

AUDIENCE LEVEL

Intermediate

WORKSHOP 1D

TITLE

Key EDI Concepts: an introduction to Impact Culture and the Social Justice Collective

DESCRIPTION

This session will offer participants an introduction to some key EDI concepts, including what these terms mean, the difference between equality and equity, and how to take a holistic approach to EDI in the workplace. The session will also provide a brief introduction to various learning and training opportunities that can support employees to understand how to create a more inclusive and diverse workplace.

FACILITATOR

 Hannah Kibirige, Head of Equity and Inclusion at Social Justice Collective and Sanisha Wynter, Inclusion and Equity Manager at Impact Culture

SUBJECT AREA

 Leadership & People Management

AUDIENCE LEVEL

 All

WORKSHOP 1E

TITLE

Turning your fundraisers into donors

DESCRIPTION

Your supporters don't see themselves as a "marathon runner" as a "bake sale organiser" or a "regular donor" - they simply see themselves as a supporter of your Hospice. So why are we so intent on pigeon-holding our donors into these boxes and only communicating with them in that way? 


In this session we'll explore practical stewardship and communication techniques that you can test at your Hospice to help you find how you can inspire your supporters and let THEM give in the ways THEY want to give at the times they want to...not when we decide.

FACILITATOR

Sarah Goddard, Public Fundraising Specialist at Fundraiser Sarah

SUBJECT AREA

All Income

AUDIENCE LEVEL

Intermediate

Wednesday 23 March - 11.45 – 12.15 Wellbeing session

TITLE

Calm, centre & connect

DESCRIPTION

Breath is the gatekeeper to our mental and emotional wellbeing. Breath is one of our greatest gifts, it brings us back to stillness and helps us cope with everyday stressors

No fancy outfit or expensive equipment needed, breath is our ally, our companion; breath is always with us. 

Join me to explore some simple breath techniques to help cultivate what we need in each moment.

FACILITATOR

 Sarah Guyan, Complementary Therapies Lead at St Christopher’s Hospice
Wednesday 23 March - 12.45 – 13.45 Workshops session 2

WORKSHOP 2A

TITLE

Getting your trust proposals read

DESCRIPTION

In the current climate, the competition to achieve success from trusts is growing as trusts report ever increasing numbers of applicants.  This session will share some of the current thinking by trusts as well as help you improve your approaches through a range of practical ways develop what you say and how you say it enabling you to write and submit better proposals ensuring they stand out, get read and receive support.

FACILITATOR

Gill Jolly, Director at Achieve Consultants

SUBJECT AREA

Trusts

AUDIENCE LEVEL

All

WORKSHOP 2B

TITLE

How to love your donors through a pandemic, and beyond!

DESCRIPTION

Professor Adrian Sargeant, philanthropic psychologist, has been conducting studies around donor giving and wellbeing throughout the Covid pandemic, identifying opportunities to build supporter loyalty like never before!


In this session, Adrian will share the latest research, real-life charity results, and practical advice to help you uncover your donor’s most important identities, and help you to boost your donor’s wellbeing, and giving, in the months to come.

FACILITATOR

Adrian Sargeant, Professor of Fundraising at the Institute for Sustainable Philanthropy

SUBJECT AREA

All income

AUDIENCE LEVEL

All

WORKSHOP 2C

TITLE

5 things I learnt about in-memory fundraising when my dad was dying in a hospice

DESCRIPTION

As a fundraiser, I always found in-memory fundraising a difficult topic to approach. The double taboo of talking about money and talking about death made it hard for me to know how to best raise the subject with families. Then in 2019 my dad spent the last three weeks of his life in a Sue Ryder hospice. Switching position to become a family member looking to raise funds in memory of a loved one taught me so much – I’d love to share my lessons with you.

FACILITATOR

Lucy Scanlon, Co-founder and Director at Roots + Wings

SUBJECT AREA

In Memory

AUDIENCE LEVEL

All

WORKSHOP 2D

TITLE

Say "I do"! How retail engagement can enhance your hospice's connection with your community

DESCRIPTION

This session will demonstrate how your charity retail operation can build sustainable support, engagement and income for your hospice.


Starting with internal engagement, we’ll show how ensuring the teams based at the hospice and those out in your shops understand the roles they each play in delivering the hospice’s vision and values. 


We’ll then demonstrate how this can help to build a team of ambassadors within your shops who can engage, inspire and motivate their local communities to support your hospice.


Using real life examples of hospices with whom we’ve worked, the session will give you practical ideas that you can easily implement within your teams. Our commitment to EDI also means that we will help you consider how you reach all the different people within your communities.

FACILITATOR

Vicki Burnett, Senior Consultant at The Charity Retail Consultancy

SUBJECT AREA

Retail

AUDIENCE LEVEL

All

WORKSHOP 2E

TITLE

Workplace Wellbeing: Caring for those who care for others.

DESCRIPTION

Fundraising and income generation have never been more critical to the delivery of essential hospice services, and there is a toll as those in these roles work harder than ever to secure both the income and efficiencies needed.

With the large amounts of uncertainty, a change in the landscape, and the challenge of creating effective events in unstable times, your and your teams' wellbeing have become important for both successes in role and in the wider lives we lead.

This session will look at how we can navigate the challenging times we face, provide ideas and insights on how we can look after ourselves and others, and look at effective workplace wellbeing strategies being used to good effect, leaving you with some actionable takeaways to apply through 2022 and beyond.

FACILITATOR

Lee Chambers, Psychologist and Wellbeing Consultant at Essentialise Workplace Wellbeing

SUBJECT AREA

Wellbeing

AUDIENCE LEVEL

Intermediate

Wednesday 23 March - 14.15 – 15.15 Workshops session 3

WORKSHOP 3A

TITLE

Working with Third Parties - identifying partnerships and making them work for you

DESCRIPTION

Since the pandemic, there has been a steep rise in the number of commercial participation relationships but many fundraisers don't understand the definition nor the legislation surrounding that or other types of corporate partnerships. In this workshop, we'll work through how we identify the partnerships, as well as how to protect the hospice's hard earned reputation, and use brand licensing to value the hospice's brand.

FACILITATOR

Jane Montague, Managing Director at Jane Montague Consultancy

SUBJECT AREA

Corporate

AUDIENCE LEVEL

All

WORKSHOP 3B

TITLE

The Future of Legacy Fundraising

DESCRIPTION

As we enter the ‘new normal’ much will have changed in the world of fundraising, and legacy giving is no exception. This session will explore how legacy fundraising is likely to develop over the next decade, from changing audiences to changing attitudes to changing channels. We will spend some time reflecting on what this is likely to mean for hospices specifically, and explore some of the practicalities of how we might need to adapt our legacy fundraising programmes going forwards.

FACILITATOR

Claire Routley, Head of Gifts in Wills Consultancy at Legacy Voice and Ashley Rowthorn, CEO at Legacy Futures

SUBJECT AREA

Legacies

AUDIENCE LEVEL

Intermediate

WORKSHOP 3C

TITLE

Who is your supporter? An original approach to relationship fundraising

DESCRIPTION

Are all supporters made equal? As a professional relationship builder, you know they are not. We invite you to explore them through another lens - their values and preferences. Using an existing behavioural model that promotes diversity and differences, you can challenge the assumptions you have about every supporter you communicate with. With case studies of this approach and its impact, we believe you can redirect your relationship skills to build more fulfilling, sustainable relationships. 

Expected outcomes

•        Approach supporters in a personalised way 

•        Build sustainable relationships with audiences

•        Use evidence-based techniques for current and future relationships  

•        Make marginal gains for your cause

FACILITATOR

Caryn Skinner, Director at Sharpstone Skinner and Oli Hiscoe, Associate Director of Income Generation at Willen Hospice

SUBJECT AREA

Community

AUDIENCE LEVEL

Beginner

WORKSHOP 3D

TITLE

Your volunteers have evolved - have you?

DESCRIPTION

Once upon a time we wrote a role description, put it out on our website or a volunteer site, interviewed and had a fab new volunteer for a day or two a week. No longer. Volunteering has changed. Time commitments, pandemics, remote opportunities. The passion to support our Hospice is still there - but how to do it looks very different. 


This session will look at how volunteering has changed and how you can inspire and motivate your fundraising volunteers in this important way of giving.

FACILITATOR

Sarah Goddard, Public Fundraising Specialist at Fundraiser Sarah

SUBJECT AREA

Volunteering

AUDIENCE LEVEL

All

WORKSHOP 3E

TITLE

Starting on the Major Donor Journey

DESCRIPTION

Have you never specifically worked with Mid and High Level donors but feel you should? Perhaps you don't know where to start? This session will give some ideas on how to start on the journey giving you some learnings from Rowcroft Hospice's experience.

FACILITATOR

Alison Upton, Philanthropy Manager at Rowcroft Hospice

SUBJECT AREA

Major Donors

AUDIENCE LEVEL

Beginner

Wednesday 23 March - 15.30 – 16.30 Final words and Plenary

TITLE

The psychology of fundraising

DESCRIPTION

Who doesn’t want to get better at what they do and improve their success?  Understanding more about the psychology around fundraising will help you get into the heads of donors, understand more about the decision process to support that, in turn, can help increase your effectiveness and raise more money.  Lots of points will be covered that will make you think and which can easily be transferred from theory into practice.

FACILITATOR

Gill Jolly, Director at Achieve Consultants

SUBJECT AREA

All income

AUDIENCE LEVEL

All

Thursday 24 March

9.15 – 10.15 Workshops session 4

WORKSHOP 4A

TITLE

The battle of stewardship and monitoring - how we hold onto corporates but make sure we're compliant

DESCRIPTION

We battle hard to win corporates over to our cause but how do we keep them and tread that fine line between stewardship and ensuring that the partnership is running the way that it should, not only in terms of the relationship but also in terms of the legislation we should be compliant with.


Handling monitoring and stewardship in the right way can lead to more positive partnerships, and we'll cover client retention techniques, monitoring requirements and how we can tackle some tricky areas.

FACILITATOR

Jane Montague, Director at Majestic Publications

SUBJECT AREA

Corporate

AUDIENCE LEVEL

All

WORKSHOP 4B

TITLE

From rags to riches - transforming our retail operation

DESCRIPTION

Come and find out how we have doubled the contribution from our small retail chain - by making it smaller! We will be talking about how to separate the wheat from the chaff - what to focus on in your stores to really make a difference to your sales and your contribution, and how to keep your store staff at the heart of it all.

FACILITATOR

Rosie Knowles, Director of Income Generation and Communications at St Clare Hospice

SUBJECT AREA

Retail

AUDIENCE LEVEL

Intermediate

WORKSHOP 4C - SESSION DID NOT TAKE PLACE

 

 
   
   
   
 

WORKSHOP 4D

TITLE

The power of a fundraising campaign

DESCRIPTION

Find out how the St Margaret’s Hospice fundraising team created a campaign that did more than generate much needed funds – by uniting the whole hospice behind a single concept which resonates with every layer of the organisation: from retail to clinical to trustees. 

We’ll take you step by step through our journey to define and deliver a campaign, embed it in our organisation to create energy and engagement, through every department – and tell you why it’s been a game-changer for St Margaret’s.

FACILITATOR

Michelle Hancock, Head of Fundraising and Joanna Hall, Director of Fundraising & Communications at St Margaret’s Hospice

SUBJECT AREA

Other skills

AUDIENCE LEVEL

All

WORKSHOP 4E

TITLE

Are Fundraisers effective organisational leaders?

DESCRIPTION

The number of fundraisers who make it to CEO level is woefully small. When we look at the highest levels of leadership in our sector the fundraisers are missing. I became MD at my organisation after a 20 years of fundraising, but it was still unusual and I had to overcome stereotypes and assumptions daily.  This session will look at whether fundraisers are effective leaders and what's stopping us from getting to the top in our organisations. Discussion and sharing experience will be encouraged.

FACILITATOR

Shivonne Graham, Co-founder at Roots + Wings

SUBJECT AREA

Personal Development

AUDIENCE LEVEL

All

Thursday 24 March - 10.45 – 11.45 Workshops session 5

WORKSHOP 5A

TITLE

The Wellbeing-Led Manager

DESCRIPTION

Managing a Hospice income generation team is a career goal of many but can also be a challenging role, especially when you need to balance the financial needs of the Hospice with the wellbeing needs of your team.  This workshop looks at how to put wellbeing at the centre of your management so to help you protect the mental and physical health of you and your team

FACILITATOR

Claire Warner, Workplace Wellbeing Strategist at Claire Warner Wellbeing

SUBJECT AREA

Leadership & People Management

AUDIENCE LEVEL

Intermediate

WORKSHOP 5B

TITLE

Investing in your retail staff to help them grow and deliver for your charity

DESCRIPTION

“An investment in knowledge pays the best interest.” Benjamin Franklin


In this interactive and engaging workshop, participants will: 

•        Understand the reasons why staff development is important

•        Know how to identify & deliver their staff development needs

•        Gain an appreciation of different forms of staff development 

•        Be clear on the attributes of a high performing team

•        Be equipped to engage their retail teams on a learning journey that benefits the team & retail sales

The Charity Retail Consultancy team has worked with over 100 charities to help inform, shape and enable teams to deliver on their objectives and their ambitions.  Before that, we were charity retailers ourselves, from volunteers to shop managers to executive directors of retail, so we think we know what makes charity retailers tick. In this session, we will engage with the delegates and provide takeaway materials to help them implement their own learning before enabling that of their teams

FACILITATOR

Jayne Cartwright, Founder and Director at The Charity Retail Consultancy

SUBJECT AREA

Retail

AUDIENCE LEVEL

All

WORKSHOP 5C

TITLE

Making your marketing stand out

DESCRIPTION

Making sure your marketing stands out and grabs attention is as critical today as it ever has been but with so much out there, how do you really stand out. The aim of this workshop is to cover a few basics but also share with you ideas that we have come across that have had an impact on us.

FACILITATOR

Paul Banton, Managing Director at Ruddocks

SUBJECT AREA

Marketing & Communications

AUDIENCE LEVEL

All

WORKSHOP 5D

TITLE

Mystery Masterpieces: Increasing Engagement through our secret art auction

DESCRIPTION

Having thought about a mystery art auction for a while but never quite finding the right time - a changing fundraising climate with increased online events and continued uncertainty presented an opportunity to try something new. The brief, increase engagement with new audiences (including celebrities), keep costs down and raise £20K+. Find out how we used our community, social media, lead generation campaigns, eBay and online research to generate £20K from over 200 pieces of miniature artwork.

FACILITATOR

Tracy Blackmore, Relationship Development Manager and Stacey Cave, Marketing Manager at St Christopher’s Hospice

SUBJECT AREA

Community

AUDIENCE LEVEL

All

WORKSHOP 5E

TITLE

Hospice Capital Appeals - the essential guide

DESCRIPTION

In this session, Ash Gilbert will deliver a distilled guide to successful hospice capital appeal fundraising - taken from the experience of over 15 years supporting numerous hospice capital builds around the UK. 


Whether looking at a complete new hospice build - or a refurbishment of an existing site - Ash will provide you with a simple, step by step guide you can take back and implement. For any hospice thinking of a capital build and fundraising campaign, this will be an essential session.

FACILITATOR

Ash Gilbert, Founder and Managing Director at Pebblebeach

SUBJECT AREA

Capital

AUDIENCE LEVEL

All

Thursday 24 March - 11.45 – 12.15 Wellbeing session

TITLE

Using breath and movement to help manage your stress for a happier and healthier life

DESCRIPTION

Chronic stress is causing a raft of health problems, including depression, anxiety, high blood pressure, sleep disorders, heart attack and stroke. But did you know that not all stress is bad? And that the key to taking back control could lie in tools we already have at our disposal.

 

In this talk, you will learn:

- How to differentiate between positive and negative stress

- What the research really says about stress

- How you can use simple breathing and movement techniques to take back control over stress so that we can work with it, rather than against it

FACILITATOR

Chris Pitcher, Lead Chiropractor at Stoke Chiro Spinal Health Centre

Thursday 24 March - 12.45 – 13.45 Plenary

TITLE

Creativity with confidence

DESCRIPTION

Are you a creative thinker but hold back from sharing your ideas? Maybe you doubt your creativity skills so you stay quiet? Or do you run out of inspiration and motivation to step out of your comfort zone and take action? 


If you’re a manager or leader and are constantly too busy with no time to think, it can affect your ability to think creatively and make good decisions which can impact both your motivation and your confidence. Get your creative juices flowing in this practical session.

FACILITATOR

Lucy Gower, Director at Lucidity

SUBJECT AREA

Personal Development

AUDIENCE LEVEL

All

Thursday 24 March - 14.15 – 15.15 Workshops session 6

WORKSHOP 6A

TITLE

Pilgrims Productions - how in-memory films have led to innovation across the charity

DESCRIPTION

In 2020 Pilgrims Hospices had to find new ways to involve supporters in their key fundraising activities including their two annual remembrance events. They used the medium of film to give supporters a collective experience of togetherness. In 2021, they continued using film to reach their in-memory supporters near and far.

The films were so successful that Pilgrims is now using film within other areas of fundraising as well as volunteering, Education and Clinical services. A light hearted look at the journey Pilgrims Hospices has travelled and how they use film to support activities across the charity.

FACILITATOR

Sue Sharp, Director of Income Generation and Ellie Cane, Individual Giving Officer at Pilgrims Hospices

SUBJECT AREA

In Memory

AUDIENCE LEVEL

All

WORKSHOP 6B

TITLE

Running a multi-channel Christmas appeal: a case study

DESCRIPTION

In 2019 we launched a Christmas appeal to complement our existing schedule of direct mail campaigns. From a steady start this has grown over the following two years to be a key part of our festive fundraising. This session will run through the whole journey from how we identified the gap in our communications to supporters, growing it into a multi-channel appeal over the years, and how we use data for monitoring and evaluation to maximise response and grow and learn each year.

FACILITATOR

Josie Fowler, Fundraising Data & Direct Marketing Officer at St Ann’s Hospice

SUBJECT AREA

Direct Marketing

AUDIENCE LEVEL

All

WORKSHOP 6C

TITLE

Events as major giving: How an annual ball is a vehicle for higher value giving to raise £150,000

DESCRIPTION

Louise and John will showcase St Andrew’s Hospice long running annual ball. Their hospice doesn’t have a traditional major giving programme, but use events as vehicle for major giving as well as traditional events fundraising. They will illustrate how they use the Ball to regularly net around £100,000, and in November ’21 netted over £200,000 by combining great events fundraising with relationship building

FACILITATOR

John Brady, Head of Fundraising and Louise O’Donnell, Deputy Head of Fundraising at St Andrew’s Hospice (Lanarkshire)

SUBJECT AREA

Events

AUDIENCE LEVEL

All

WORKSHOP 6D

TITLE

5 Steps to a happy and an inclusive workforce

DESCRIPTION

In this session you will hear from Dudley Sawyerr and Sonia Rai who will share a strategy alongside practical steps you can take to ensure an inclusive and more unified workforce. They will also be explaining what happens when you get it wrong and the impact it can cost you or your organisation.

Finally, they will be sharing how a good D & I strategy can enhance recruitment and retention within the workplace so staff can best serve the communities and the people they care for.

FACILITATOR

Dudley Sawyerr, Care Consultant Strategist at People Care Services and Sonia Rai, Founder and Director at Nectar HR

SUBJECT AREA

Other Skills

AUDIENCE LEVEL

All

WORKSHOP 6E

TITLE

What's Hot, What's Not - Community Fundraising

DESCRIPTION

Come along to this session with your stories of fabulous successes and epic fails from the world of community fundraising. From Rotary virtual quiz nights to kids sleeping out in tents - we want to hear it all. You are guaranteed to leave the session with new ideas!

FACILITATOR

Hospice Income Generation Network Trustees

SUBJECT AREA

Community

AUDIENCE LEVEL

All

Thursday 24 March - 15.30 – 16.30 Plenary and AGM

TITLE

Creating a Team Wellbeing Programme

DESCRIPTION

A case-study - using examples from two income generation teams, we will explore how to create a wellbeing programme with your team, from agreeing the remit and the goals of the programme to embedding it as part of your year-round activity, and everything in between

FACILITATOR

Claire Warner, Workplace Wellbeing Strategist at Claire Warner Wellbeing

SUBJECT AREA

Wellbeing

AUDIENCE LEVEL

All

Friday 25 March

9.15 – 10.15 Workshops session 7

WORKSHOP 7A

TITLE

How to use story-telling to grow major donor income

DESCRIPTION

We know that telling stories can be helpful, but its not always easy. How do you do it in practice? Rob will share techniques to help you solve the problems, find examples and inspire increased support. This practical session includes:

•        The idea Rob learned from a professional story-teller that increased income in one charity by 240%

•        How to avoid the pitfall that hampers story-telling in many charities

•        The technique one leader used to smash past their appeal target by 600%

FACILITATOR

Rob Woods, Director and Principal Trainer at Bright Spot

SUBJECT AREA

Major Donors

AUDIENCE LEVEL

All

WORKSHOP 7B

TITLE

Utilising Innovative Marketing For Hospices

DESCRIPTION

It's often said that in business, you need to be leaders and not followers. In this fast-paced session, Steph will discuss how the best Marketers move fast, push boundaries, all in the pursuit of the next innovation within the marketing world.


Today, businesses need to be not only on the cutting edge of innovation but the bleeding edge. In this talk, Steph will discuss the trends that are working and how you can implement them into your Hospice. Steph will look at data, innovation, being creative and will make sure that you leave armed with innovative ideas.

FACILITATOR

Stephanie Henderson, Account Manager at Distract

SUBJECT AREA

Direct Marketing

AUDIENCE LEVEL

Intermediate

WORKSHOP 7C

TITLE

A new kind of charity shop - ECHO

DESCRIPTION

We opened a charity shop that broke all the rules - a boutique style store selling 'preloved' rather than second hand goods. This model allowed us to be on high streets that would not have welcomed the traditional charity model. Find out more about how we developed our ideas and made our ECHO shop a huge success. Maybe it's a model that could work for you?

FACILITATOR

Rachel Allcock, Income Generation Director and Louise Delany, Commercial Manager (Retail) at East Cheshire Hospice

SUBJECT AREA

Retail

AUDIENCE LEVEL

Beginner

WORKSHOP 7D

TITLE

The Product You Didn’t Know You Have: Turning Hospice Expertise Into Corporate Engagement

DESCRIPTION

Hospices hold unique, expert knowledge on issues companies pay to be trained in; bereavement, supporting carers, wellbeing, strengthening D,E&I networks. They see the link between improving these factors and increased employee satisfaction, retention and business performance. But do they see that you, as their charity partner, can offer this consultancy for a competitive cost? Present a clear value exchange in your next corporate pitch, and then get the internal hospice buy-in to deliver it.  

FACILITATOR

Kathryn Elvin, Head of Corporate Engagements and Partnerships at Richard House Children's Hospice

SUBJECT AREA

Corporate

AUDIENCE LEVEL

All

WORKSHOP 7E

TITLE

Putting the Fun in Fundraising 9 years on!

DESCRIPTION

I would like to chat through how we have grown over the years, from raising £250,000 to £1 Million. Focusing on Challenge Events, how we can learn from our supporters, keep supporters engaged and encourage them to continue on their journey with us. I will use props, facts and games to put the fun in Fundraising with members. To help develop their Challenge income in a fun and inspiring way.

FACILITATOR

Emma Arthur, Events & Community Fundraiser at HospiceCare North Northumberland

SUBJECT AREA

Challenge Events

AUDIENCE LEVEL

All

Friday 25 March - 10.45 – 11.45 Workshops session 8

WORKSHOP 8A

TITLE

Powerful strategies for growing corporate partnerships income during the pandemic

DESCRIPTION

Some local charities have continued to win valuable partnerships during the pandemic.

Award-winning trainer Rob Woods will share examples and practical tactics you can use to inspire and grow partnerships income.


This practical, encouraging session includes:


•        The strategy that inspired 22 companies to give. More than half were brand NEW PARTNERS.

•        THREE techniques that attract companies to talk to you. 

•        How one hospice raised £30,000 in less than 3 months from local businesses.

FACILITATOR

Rob Woods, Director and Principal Trainer at Bright Spot

SUBJECT AREA

Corporate

AUDIENCE LEVEL

All

WORKSHOP 8B

TITLE

Relationship Fundraising - turning theory into practice

DESCRIPTION

We will be talking about how we transitioned from a traditional fundraising structure into a relationship fundraising model - from getting buy-in from Trustees to the challenges of a staffing restructure, all whilst trying to maintain income and navigate a pandemic! We will talk about what we did, how we did it, what went well, what we are still working on, and what we would change if we did it all again.

FACILITATOR

Rosie Knowles, Director of Income Generation and Communications and Amy Winehouse, Head of Relationship Fundraising at St Clare Hospice

SUBJECT AREA

All income

AUDIENCE LEVEL

Intermediate

WORKSHOP 8C

TITLE

How to maximise your virtual events supporter base for long term growth

DESCRIPTION

With thousands of charities adopting virtual events, the volume of supporters are larger than many have ever seen before.  But how do you keep these supporters engaged with you to make sure they convert from one-time fundraisers to long-term givers?


This session will walk you through fundamental learnings on how they have successfully managed to build upon their virtual event success and develop a tribe of longer-term supporters. 


We will cover how:

- Any size charity can delight their supporters with amazing customer experiences

- Share insights from virtual event to conversion metrics

- How to successfully implement a supporter journey that moves them on from being just connected to a charities virtual event to becoming a brand loyal supporter

FACILITATOR

Julie Roberts, Director at More Strategic

SUBJECT AREA

Challenge Events

AUDIENCE LEVEL

All

WORKSHOP 8D

TITLE

Lottery compliance

DESCRIPTION

To provide an overview of lottery compliance and support hospices running a lottery to ensure they're running their lotteries correctly.

FACILITATOR

Colette Noman, Chair and Matt Bolger, Director at the  Hospice Lotteries Association

SUBJECT AREA

Lottery

AUDIENCE LEVEL

All

WORKSHOP 8E

TITLE

Resourceful Storytelling

DESCRIPTION

Storytelling forms the backbone of Havens Hospices’ brand, ‘Making every day count.’ It uses stories from patients and families to demonstrate its impact and vision. In this talk, we’ll hear how Amy’s team manages the charity’s storytelling work. From how it creates quarterly content packs, to repurposing content to make it work harder. We’ll also hear about how they have built up trust with their Care Teams, alongside tight consent processes, to ensure they capture experiences ‘in real time.’

FACILITATOR

Amy Dearing, Head of Marketing and Digital at Havens Hospices

SUBJECT AREA

Marketing & Communications

AUDIENCE LEVEL

All

Friday 25 March - 11.45 – 12.15 Wellbeing session

TITLE

Building Emotional Resilience

DESCRIPTION

At the end of this taster session attendees will be able to; 

•        Recognise the physical and emotional signs of stress

•        Learn 'Top Ten Tips' to enhance our own personal resilience

•        Develop action plans to maintain personal and emotional resilience

FACILITATOR

Barry Lewis, Director / Lead Trainer / Facilitator at JW Training Limited

Friday 25 March - 12.45 – 13.45 Plenary

TITLE

Dealing with emotional and challenging conversations

DESCRIPTION

At the end of this session attendees will be able to; 

•        Use effective listening tools and techniques

•        Understand difficult feelings and circumstances

•        Diffuse difficult and emotional conversations

•        Manage angry and aggressive situations

•        End contacts effectively and sensitively

FACILITATOR

Barry Lewis, Director / Lead Trainer / Facilitator at JW Training Limited

SUBJECT AREA

Wellbeing

AUDIENCE LEVEL

All

Friday 25 March - 14.15 – 15.15 Workshops session 9

WORKSHOP 9A

TITLE

Empower everyone in your team to be a Legacy fundraiser

DESCRIPTION

Until the pandemic, Legacy fundraising has been the Cinderella of income generation and not acknowledged as the royalty the revenue it brings in deserves. Now, charities have woken up to the importance of investing in legacy fundraising but there is a shortage of specialist legacy fundraisers and many misconceptions about what your messages need to be. This workshop aims to debunk myths and empower your entire team to talk legacies, confidently.

FACILITATOR

Clare Sweeney, Legacy Fundraising Consultant at Keepace Consulting

SUBJECT AREA

Legacies

AUDIENCE LEVEL

All

WORKSHOP 9B

TITLE

How to Get More People to Your Events. 7 Steps to Attract More Sign Ups

DESCRIPTION

This session is for you if:

-You struggle to get the desired numbers signing up, therefore your events don't hit their income target

-You're losing confidence in your role as an events fundraiser

-You're unsure how to adapt your sign up processes for a post-Covid event

-You're a brand new events fundraiser or a more experienced one who recognises that for better results, things need to change!


You will leave with 7 Steps to follow to increase your sign ups which you can start to implement into your programme straight away. You will also receive a downloadable workbook to fill in during the session and share with colleagues after.

FACILITATOR

Jane Curtis, CEO/Founder at The Charity Event Specialists

SUBJECT AREA

Events

AUDIENCE LEVEL

Intermediate

WORKSHOP 9C

TITLE

Harness the power and potential sitting in your CRM database

DESCRIPTION

We’ve supported Compton Care since 1995. So, who better to join us than Individual Giving & Lottery Manager Marie Von Wurzbach to share insights from their quest to understand more about their lottery players – like how long they’ve played, how many have left a legacy, donated in memory of a loved one, or taken part in events. Compton have also gained insight into where their relationship with the hospice started, with lottery or through other support? In short, an hour of pure inspiration.

FACILITATOR

Steve Mason, Client Development Consultant at donorflex and Marie Von Wurzbach, Individual Giving & Lottery Manager at Compton Care

SUBJECT AREA

Data & Analytics

AUDIENCE LEVEL

Intermediate

WORKSHOP 9D

TITLE

More than just a logo. How to build your brand!



DESCRIPTION

Is your locally charity marketplace becoming more and more cluttered are you finding it more difficult to compete with the national charities. 


In 2019 we started an ambitious project to build a strong, authentic brand that was forward-thinking and stood out. Starting with focus groups, market surveys and feedback from all key stakeholders we developed a new ‘TeamTeesside’ brand. From how we look and feel, to how we interact with people, our tone of voice, through to the type of activity we take part in, who we work with and how we carry ourselves– we all have a renewed energy, sense of purpose and enthusiasm for what we do.  

 


The biggest and best part of the project and what really made the difference was finding out our ‘WHY’! This is now our main purpose, it’s not what we do, but WHY we do it, and everyone from a volunteer that answers the phone, to the nurse on IPU, to a van driver picking up a furniture donation and a housekeeper cleaning a bedroom knows ‘WHY’ we do what we do!

FACILITATOR

Debbie Coulson, Director of Income Generation at Teesside Hospice

SUBJECT AREA

Marketing & Communications

AUDIENCE LEVEL

All

WORKSHOP 9E

TITLE

Getting to a Million Pounds a year from Lottery whilst maintaining quality, standards and reputation

DESCRIPTION

This session illustrates true partnership working between charity and agency demonstrating how they doubled income in 5 years whilst maintaining quality of recruitment and protected reputation. John and Alex will showcase how they trained, monitored and motivated the canvassers to see significant growth with minimal complaints. They’ll give examples of how they operate within the 3 pillars of the gambling commission and the Fundraising Code and recruit quality supporters for the Hospice.

FACILITATOR

John Brady, Head of Fundraising at St Andrew's Hospice (Lanarkshire) and Alex Fyvie, National Sales Manager at Lottery Fundraising Services (LFS)

SUBJECT AREA

Lottery

AUDIENCE LEVEL

All

Friday 25 March - 15.30 – 16.30 Plenary and Conference Close

TITLE

WOW Your Donors! How to increase fundraising income by creating more strategic peak moments

DESCRIPTION

Many of us are aware that fundraising income increases when you create surprise and delight beyond what your supporters expect. But finding time to consistently do this is hard. 

So despite good intentions, most stewardship, donor meetings and pitches remain unremarkable. But there is a bolder approach that is worth the effort.

In this dynamic session, award-winning trainer Rob Woods shares techniques and lots of examples to help you add WOW factor to your fundraising.

FACILITATOR

Rob Woods, Director and Principal Trainer at Bright Spot

SUBJECT AREA

Personal Development

AUDIENCE LEVEL

All

Equality, Diversity and Inclusion

The Hospice Income Generation Network is committed to improving Equality, Diversion and Inclusion in all aspects of our work. This year we revised the way in which we selected speakers at our annual conference by using an application process. We promoted the opportunity on social media, emailed our membership and made personal invitations to authors of articles in sector press, as well as to speakers at previous conferences.

Once the application window closed the Trustees of HIGN were invited to score the anonymised applications based on the descriptions provided to create a shortlist. The second step was a smaller group making the final selection taking in to account:

  1. Shortlisting score
  2. Variety of topic
  3. Equality, Diversion and Inclusion
  4. Budget

We feel the process has been as fair, open and transparent as it can be. If you’d like to know more about the process please take a look at our EDI statement which can be downloaded from the About Us page.

Associated Download(s):
HIGN Conference Programme 2022
HIGN Conference Programme 2022.pdf

Venue Details:

Venue: Online
Address: From your desk, ,

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